I think it has a lot to do with fear. My lack of ability to believe in what I am capable of, the fact that I think anything I do will be a miserable failure, and so on and so forth. That’s why I am terrible at advertising. I have been going about it all wrong because of it.
So today I decided to try something new. I just typed in an easy search query on Google: “how to get more clients”, and then I took a look at the first article:
It seemed like the best way to start, and as soon as I started reading, I recoiled. I didn’t like what it said, it scared me. Then I came to the realization that this is a fear based avoidance strategy that I’ve adopted to counter my fear of failure and rejection.
I didn’t believe in myself as much, and therefore couldn’t vouch for myself often if not at all. Sure if I was excited I enough I could better than most days, but today was not that day apparently.
I followed the first instruction diligently, yet carefully:
I asked for referrals, I didn’t wait for them.
I thought that referrals just fell into my lap, as they actually often did. That is not the case if I want my companies to grow. So, I followed the instructions, reluctantly, of course, and sent my most recent clients, an email along the lines of:
How is [Company] doing? I enjoyed working with you on your latest project and would love to hear how it’s going.
On a side note, I’m looking for new clients to work with.
Can you connect me to any people or companies in your network that could use my services right now?
It is scary to be this bold, but it was worth it for the experience I think It was thrilling to know how scared I was of putting myself out there and asking for a favour. The article said: “Seriously… do this.” So I seriously did it, and I plan on continuing to do so.
There are 33 ways to get more clients, and I have a solid enough platform now that I can boldly get on to the next challenge: work my way down the list of 33. One a day for the next 33 days! If I do it in a bit more time that’s fine as well. I want to make sure I do them right, and make sure each task or instruction is followed as best possible.
Thanks for reading, and hopefully learning something as well!